A
Very Brief Overview of Domiciliary Care
Domiciliary
care, or home care as it is often called, is care provided in customers’ homes.
In England alone there are some 7000 domiciliary care providers and around 350
000 people delivering care to the customers of those providers.
I’m the
managing director of a domiciliary care company, Caremark Thanet. We are a
company that is growing steadily. For that reason we are always looking to
recruit outstanding carers. Not everyone who wants to work for us is suitable.
And, let’s be perfectly candid here: we are not suitable for everyone.
A
question that we are sometimes asked is what we look for when we recruit care
and support workers. Customers often ask about the experience that our carers
have. Some are very experienced, indeed. However, there are things other than
experience that we look for.
This post
is written for a general readership; however, if you are reading this and you’d
like to work in domiciliary care; we’d like to hear from you. Keep reading and
you’ll find out a little about us so that you can decide whether we are the
type of company you’d like to work for.
About
Us
We are a domiciliary care provider serving the Isle of
Thanet. We have been providing home care services to the residents of Thanet
since 2012. In that short time we have developed a reputation for the
outstanding quality of the services we provide.
There are two of us (my wife and I) at the head of the
company: Jayne Costain is the Director of Care and
Registered Care Manager. I’m Garry Costain, the
Managing Director. Jayne has gained a wealth of experience in health care from
working as a nurse for over fifteen years. My background lies in education and
management.
We are a business. We are part of the service sector. We
provide a very important service to some of the most vulnerable people in our
society. We view our customers in the same way as any outstanding business
should, which means that our philosophy is very simple. We aim to provide outstanding
domiciliary care to each of our customers. On that we will never compromise. To
achieve our aim we believe that our starting point is to recognize that:
Our customers are entitled to expect us to fit our
services to their needs; we are never entitled to expect our customers to fit
their needs to our services.
It is our duty to do all we can to help our customers
remain independent and living in their homes for as long as they wish.
Upholding the dignity, supporting the independence and
promoting the safety of each of our customers are paramount.
Without our customers our services would not be required.
We are only as good as the services provided to our
customers by our care and support workers. For that reason, we have a right to
be very selective in the people we choose to provide those services.
The people who provide our services to our customers are
the most important people in our company.
In a sentence, what this means is that everything we do,
we do for the benefit our customers.
What Do We Look for in Potential Carers?
What
qualities, then, do we look for? There are two qualities in particular that we
look for. There are, of course, many other skills and qualities that are
needed. No-one will possess all of these and it is not necessary to possess
them all. However, we believe that the two qualities below are ones
without which it is impossible to do the job. These qualities are small in
number but infinitely large in importance.
Firstly,
a carer has to be able to care. That, you may think, is stating the obvious. It
is not. You only have to look at the number of horrendous cases of abuse by
care workers to realise that the ability to care is not a quality that all
people working in care possess.
People
now talk about the mum test. This is a test that we have always applied when
selecting care and support workers. We have always asked ourselves whether we
would be happy for a potential carer to look after a member of our family. If
we have any doubts then that person is not for us.
Secondly,
a carer must be able to embrace our idea of customer service. The six points
above give you quite a strong flavour of what customer service means to us.
However, let me add some extra seasoning to our customer service dish so that
you are left in no uncertainty about how important this is for us.
We are
dependent upon our customers. Our customers can go elsewhere; there are plenty
of other home care providers in Thanet. If we are providing an outstanding service
for our customers; our customers will want to stay with us. As I never tire of
saying, the quality of the service we provide is only as good as the carers who
provide the service.
Providing
a service to our customers is not an inconvenience for us. It is the reason we
are here. If customers did not want our services we would not be needed. We
take money from our customers to provide them with a service. That is not an
inconvenience: that is a privilege.
Our
customers’ needs change over time. When our customers contact us to make
changes – even at short notice – even several times in a few days – we will do
everything we can to accommodate them as quickly as we can. They are favouring
us with their custom: we are not doing them a favour by responding to their
requests. Any decisions we make will be guided by the principle that we will do
all that we can to inconvenience our customers least. We may have to
inconvenience ourselves, but that is why we are here.
Our
reason for being in business is to meet the needs of our customers. We will
always adopt the approach that it our job to look for ways to ensure that our
customers’ needs are met. It is not our job to look for ways that will
prevent us from fulfilling our customer’s needs.
In Conclusion
We have
very high standards: we are proud of that. We have never compromised and will
never compromise on the quality of the care that we provide: we are also proud
of that. And we are equally proud of the high calibre carers that deliver our
outstanding care. I
have written before about
carers being more than “just care workers”. In that article I spoke about how
important our care workers are and said:
“That’s not to say that managers are not important: of
course they are. That’s not to say that administrators are not important: of
course they are. It is saying that without first class care staff who are
manifestly MORE than just care workers, high class domiciliary care cannot be
delivered. Businesses often pay lip service to the idea that their staff are
their most valuable assets: domiciliary care companies do this at their peril.”
Not everyone who wants to work for us is suitable: but
those who do work for us are manifestly more than care workers. They are our
company’s most important people.
Garry Costain is the Managing Director of Caremark Thanet, a domiciliary care provider with offices in Margate, Kent. Caremark Thanet provides home care services throughout the Isle of Thanet. Garry can be contacted on 01843 235910 or email garry.costain@caremark.co.uk. You can also visit Caremark Thanet's website at www.caremark.co.uk/thanet.
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